New L'Orealand is our 3-member team name for the 2020 L'Oreal BrandStorm Competition. The competition's topic is to Create a Plasticless Future. And our core idea is to use the coffee ground to replace plastic. 

 

We conducted market research, designed a whole supply chain of coffee ground, considered sustainability and estimated profits. We also developed a complete marketing plan for online and offline promotion. In the end we formed an ecological closed loop with the brand, industry and consumer.

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We won the 2020 L'Oreal BrandStorm Mainland China Top4 in the end.